4 Key Tips for SEO and Marketing in 2018
1. Breaking Bad Habits
SEO is not something that you do just once, most companies will optimize their website one time and will never update it again. This is a horrible habit to have, the reason is “change”, people change, social media changes, everything changes including what people are searching for on google. Your businesses will want to stay on top of SEO so your website will remain at a high in Google search results.
Keyword research is one of the most overlooked parts of SEO, most people do not do the research on their keywords. Write a list of all the keywords that revolve around your business and your competitors. Once you have the list, head over to Google Keyword Planner and enter the keywords from the list. You are going to look for words that are low to medium in competition but have a decent amount of search volume (1k-10k, 10k-100k). You also are going to want to look for a low CPC or Cost Per Click, so you aren’t spending your whole marketing budget on words that may not work out for you.
3. Content Creation
You should be creating new content for your blog or social media regularly. Depending on what social media platforms you are using will depend on how much you will post. Your content should tell a story and help the audience gain something by following or subscribing to you. Updating your content that has previously written will help with your websites SEO.
4. Create a Blog
Blogs are great ways to move up the ranks on Google while providing useful information to your audience. Make sure you include your keywords to improve your SEO. Create quality content because Google will penalize you for it if you put out poor writing. They want to provide quality content for their users as so do you.
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